Amazon YTD Sales & PPC Recovery
How an anonymized private label Amazon portfolio moved from a late-2025 decline into 2026 year-to-date growth by rebuilding PPC control, tightening spend priorities and improving sales visibility.
Back to Case StudiesHeadline Outcome
Before TAM began work, the account had a weak late-2025 comparison period. From August 1 to December 31, 2025, ordered product sales were down against the same date range one year earlier. TAM started management at the beginning of 2026 and rebuilt the account around PPC discipline, weekly KPI ownership and clearer budget allocation. By the 2026 year-to-date view, the account had moved into positive growth.
Before / After Sales Proof
The screenshots below keep the date ranges visible so visitors can understand the comparison window. They are used without brand, store, account, ASIN or seller identity.
PPC Performance Proof
PPC was treated as a control system, not only a traffic source. The near-term view shows the scale push from March through May 2026, while the lifetime view shows total ad-attributed sales and purchase volume across the account history shown in the dashboard.
What Was Holding Growth Back
Late-2025 sales softness
The account had order volume and AOV, but the late-2025 comparison period showed declining ordered product sales and fewer units versus the previous year.
PPC needed clearer control
Spend needed stronger separation by intent, campaign role and decision stage so budget could move toward the search terms and products most likely to convert.
Weak priority framework
The brand needed a simpler operating rhythm for deciding which products deserved budget protection and which areas should be tested more cautiously.
Reporting was not action-led
The team needed a weekly view that connected sales, PPC, units ordered, AOV and budget decisions instead of treating dashboards as static reports.
What TAM Changed
TAM focused on turning the account from a reactive setup into a managed growth system. The work centered on PPC restructuring, search-term control, budget prioritization, listing conversion review and weekly KPI decisions.
Campaign structure rebuilt
Campaigns were organized by search intent, product role and scale stage so spend could be reviewed and moved with more precision.
Search-term discipline
Search terms were reviewed for harvesting, negatives, bid changes and scaling opportunities based on conversion quality.
Budget priority rules
Budgets were protected around proven revenue drivers first, then expanded into controlled test pockets instead of spreading spend too thinly.
Weekly KPI ownership
The account was reviewed around sales, units, AOV, ad spend, ACOS and conversion inputs so decisions could happen faster.
First 5-Month Execution Story
Audit and control
Review sales trends, campaign structure, budget leaks, product roles and reporting gaps.
PPC rebuild
Reorganize campaigns, harvest converting terms, reduce waste and align spend to stronger buying intent.
Scale with visibility
Move more budget into validated areas while watching AOV, units ordered, ACOS and total sales movement.
What Brand Owners Can Learn
Recovery needs measurement
A declining comparison period is easier to fix when the team separates what is a sales issue, what is a PPC issue and what is a conversion issue.
PPC growth needs guardrails
Scaling spend without campaign control can hide waste. The account needs clear rules for what gets more budget and why.
YTD comparisons tell a clearer story
Year-to-date snapshots help brand owners see whether account work is actually changing the direction of the business.
Dashboards must lead to action
Reports matter most when they create weekly decisions across budget, listings, search terms and operational priorities.
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